Driven by technological advancements, expanding travel boundaries, shifting consumer demands, and the rise of smart transportation, Hi-MS was established in January 2019. In alignment with the MaaS (Mobility as a Service) strategy developed by TOYOTA and Hotai Motor, Hi-MS has deepened its service offerings, expanding vehicle leasing options and pioneering innovative car-sharing models. With the vision of becoming the "Leading Brand in Integrated Real-Time Mobility Services," Hi-MS is redefining the car rental industry landscape.

Currently, Hi-MS offers five core services: iRent Car Sharing, Hotai Rent-a-Car (Store Rentals), Hotai Chauffeur Service, and Hi PARKING. We are committed to developing innovative models that maximize the efficiency of mobility resources. By catering to the diverse transportation needs of both leisure travelers and corporate clients, we actively deliver a truly "Customer-Centric" mobility service.