About HLC

Milestones

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History Awards and Recognition
2025
2024
2023
2022
2021
20162020
20112015
20062010
19992005
2025
  • Established Kaohsiung and Changhua Auto Detailing Centers.
  • bc platform introduced AI-powered verification for both promotional videos and vehicle certification documents.
2024
  • Successfully implemented the ISO/IEC 27001 Information Security Management System.
  • Aligned with ESG initiatives to launch multi-brand EV leasing programs and energy storage equipment leasing services.
  • Established the first Auto Detailing Center in Wugu.
  • abc platform launched "One-Click Video Generation" and "AI Vehicle Descriptions."
2023
  • Collaborated with 11 financial institutions to complete the company’s first ESG-linked syndicated loan of NT$6 billion.
  • Partnered with ASUS to launch PC leasing programs, catering to corporate office requirements.
  • HAA Auction platform became Taiwan's largest used-car auction platform and expanded into machinery auction services.
  • abc platform introduced a dedicated "Low-Carbon Vehicle Zone."
2022
  • Partnered with affiliate Hotai Toyota Material Handling to launch forklift leasing options for heavy-lifting needs.
  • Officially established the Tainan center for HAA Auction platform.
  • abc platform pioneered the "Peace-of-Mind Purchase" service.
  • abc platform introduced Taiwan’s first fixed-price ("No-Haggle") used-car sales model.
2021
  • Became an official partner of TESLA Taiwan.
  • Launched fleet fuel card services to help corporate clients optimize fleet management costs.
  • Total active fleet exceeded 30,000 vehicles.
  • HAA Auction platform established the "Real-Time Auction" zone.
  • HOT Alliance secured its position as the No. 1 used-car alliance brand.
  • abc platform pioneered an innovative title-transfer fee service.
20162020
  • 2020
  • HAA Auction platform launched its mobile bidding app platform.
  • HOT Auto Service Alliance introduced the Maintenance & Repair System 2.0.
  • Merged with online used-car marketplace "abc platform" in July.
  • 2019
  • Pioneered Taiwan's first "Subscription-Based Vehicle Leasing Service."
  • abc platform voted the most trusted used-car website for 3 consecutive years.
  • 2018
  • HAA Auction platform rolled out a dual-line live auction system.
  • Cumulative inspected vehicles on HAA Auction platform surpassed 300,000.
  • Cumulative transactions on HAA Auction platform surpassed 150,000.
  • Launched the newly redesigned HOT Alliance official website.
  • iRent introduced free-floating (anywhere pickup & drop-off) services across Taipei, Taichung, and Tainan.
  • Established Hi-MS Co., Ltd.
  • Officially opened the new Wugu center for HAA Auction platform.
  • 2017
  • Expanded into equipment leasing to provide clients with one-stop leasing solutions.
  • Armed dedicated mobile account managers with tablets for real-time customer service.
  • Registered dealer membership on HAA Auction platform exceeded 1,500.
  • Launched the third-party HAA Certification and partnered with abc platform to certify thousands of used cars.
  • Launched the newly redesigned official website for HAA Auction platform.
  • Developed and launched HOT brand automotive oils and parts for public sale.
  • Pioneered Taiwan's first one-way (point-to-point) rental service for iRent.
  • 2016
  • Launched the official HOT Facebook Fan Page.
  • Introduced short-term rentals for 125cc scooters and heavy motorcycles.
  • Annual revenue from short-term rentals surpassed NT$1 billion.
  • Expanded into the personal long-term leasing market, launching next-gen leasing programs.
  • Enhanced flexibility for personal long-term leasing with the launch of the "TOYOTA Flexible Choice" program.
20112015
  • 2015
  • Cumulative inspected vehicles on HAA Auction platform surpassed 200,000.
  • Cumulative transactions on HAA Auction platform surpassed 100,000.
  • Launched the "HOT Car Information" mobile app.
  • Rolled out express pickup services for short-term car rentals.
  • Officially launched the mobile version of Hotai Leasing's official website.
  • Released the first brand micro-movie for Hotai Leasing
  • 2014
  • Celebrated the 15th anniversary of Hotai Leasing.
  • Launched the dedicated app for long-term leasing customers.
  • Pioneered Taiwan's first 24/7 unmanned self-service car rental system.
  • 2013
  • Cumulative inspected vehicles on HAA Auction platform surpassed 100,000.
  • Cumulative transactions on HAA Auction platform surpassed 50,000.
  • Registered dealer membership on HAA Auction platform exceeded 1,000.
  • Appointed as the exclusive VIP shuttle service provider for the Golden Bell Awards.
  • Launched an innovative EV Sharing service in the Sun Moon Lake tourist area.
  • Established HOT Repair/Maintenance Alliance
  • Total active fleet exceeded 25,000 vehicles.
  • 2012
  • Launched the official Hotai Leasing Facebook Fan Page.
  • Established the 4th auction yard in Wugu for HAA Auction platform.
  • Total active fleet exceeded 20,000 vehicles.
  • 2011
  • Introduced hybrid vehicle leasing packages.
  • Launched the "HOT Car Information" platform.
  • Issued the industry's first "Lucky Value-Added Card."
  • Launched daily rental options for commercial vehicles.
20062010
  • 2010
  • Introduced the flexible "1 Lease, 3 Perks" program.
  • Established the 3rd auction yard in Changhua for HAA Auction platform.
  • Established the HOT Alliance.
  • 2009
  • Celebrated the 10th anniversary of Hotai Leasing.
  • Established the 2nd auction yard in Kaohsiung for HAA Auction platform.
  • Introduced hourly-rated car rental packages.
  • 2008
  • Established HAA Auction platform.
  • Pioneered Taiwan's first wireless electronic bidding system on HAA Auction platform.
  • Established the Customer Call Center.
  • 2007
  • Total active fleet exceeded 15,000 vehicles.
  • Expanded short-term rental counters into Taiwan’s 6 major High-Speed Rail (HSR) stations.
  • Established Easy Leasing Co., Ltd in mainland China.
  • 2006
  • Appointed as the exclusive VIP shuttle service provider for the Golden Horse Awards.
19992005
  • 2004
  • Launched the "Hotai Leasing Tour: The Beauty of Hualien and Taitung" campaign.
  • Celebrated the 5th anniversary of Hotai Leasing
  • Total active fleet exceeded 10,000 vehicles.
  • Established the Short-Term Rental Reservation Center.
  • 2003
  • Released the first television commercial for Hotai Leasing.
  • Pioneered online car rental bookings in Taiwan.
  • Formed a dedicated long-term leasing account management team.
  • 2002
  • Introduced airport transfer services with professional chauffeurs.
  • Ranked No. 1 in new vehicle registrations in Taiwan’s rental market (2002–2024).
  • Launched long-term leasing services with professional chauffeurs.
  • Secured investment from Toyota Financial Services Corporation (TFSC), Japan.
  • 2001
  • Officially launched the Hotai Leasing website.
  • Entered the short-term rental market with the opening of the first station (Binjiang Station).
  • 1999
  • Hotai Leasing was founded.
2025
2024
2023
2022
2021
20162020
20112015
20012010
2025
  • 1111 Job Bank Happiness Enterprise Awards “Trade and Distribution Category” - Gold Award
  • IT Matters Awards “Digital Transformation Award”
  • National Enterprise Competitiveness Development Association 22nd National Brand Yushan Awards “Outstanding Enterprise Category” - National Grand Prize
  • Taiwan Corporate Sustainability Awards (TCSA) “Sustainability Report Awards - Silver” & “Sustainability Performance Awards - People Development Leader Award”
  • HR Asia “Best Companies to Work for in Asia”
  • Excellence Magazine 2025 Top Excellence Awards “Outstanding Brand Image” and “Exceptional Service Quality”
  • Health Promotion Badge by Health Promotion Administration, Ministry of Health and Welfare
  • Commercial Times 14th Service Survey in Taiwan “Car Leasing Category” - Gold Award
  • 1111 Job Bank 2024 Happiness Enterprise Awards “Trade and Distribution Category” - Gold Award
2025-1 2025-2 2025-3 2025-4 2025-5
2024
  • 1111 Job Bank 2024 Happiness Enterprise Awards “Trade and Distribution Category” - Gold Award
  • Commercial Times 2024 Service Survey in Taiwan “Car Leasing Category” - Gold Award
  • Outstanding Enterprise Manager Association 18th Golden Torch Awards “Top Ten Excellent Enterprises Category”
  • "National Enterprise Competitiveness Development Association 21st National Brand Yushan Awards “Most Popular Brand Category” (awarded to HOT Alliance)"
  • New Taipei City Government “Family-Friendly and Workplace Equality Measures” Certification
  • "CRIF China Credit Information Service Ltd. 2024 Top 5000 Large Enterprises Ranking 3rd place in Leasing and InstallmentPayment Industry"
  • Taiwan Ratings Corp. “Long-term twAA- and Short-term twA-1+” Ratings for 16 Consecutive Years with Stable Long-term Outlook (2007-2024)
2024-1 2024-2 2024-3
2023
  • Outstanding Enterprise Manager Association 22nd Golden Peak Awards “Outstanding Enterprise Category”
  • Reader’s Digest 25th Trusted Brand Survey “Online Used Car Sales” - Gold Award (awarded to abc platform)
2023-1 2023-2 2023-3
2022
  • National Enterprise Competitiveness Development Association 19th National Brand Yushan Awards “Outstanding Enterprise Category” -National Grand Prize
  • Taiwan Ratings Corp. “Long-term twAA- and Short-term twA-1+” Ratings for 16 Consecutive Years with Stable Long-term Outlook (2007-2024)
2022-1
2021
  • Commercial Times 2021 Service Survey in Taiwan “Car Leasing Category” - Gold Award
  • Harvard Management Service Inc. Ideal Brand “Car Rental Category” - First Place
  • Common Health Magazine Reader’s Choice Trusted Brand “Car Leasing Services” - First Place
2021-1
20162020
  • 2020
  • Reader’s Digest Trusted Brand Survey “Car Rental Company Category” - Platinum Award for 3 Consecutive Years (2018-2020)
  • Outstanding Enterprise Manager Association 19th Golden Peak Awards “Outstanding Enterprise Category”
  • Ranked 102nd among Top 650 Service Enterprises, leading the car rental industry (CommonWealth Magazine)
  • Commercial Times 9th Service Survey in Taiwan “Car Leasing Category” - Gold Award
  • 2019
  • Business Today Magazine “Ideal Brand for Business Professionals: Car Rental Category” - First Place for 11 Consecutive Years (2009-2019)
  • Commercial Times 8th Service Survey in Taiwan “Car Leasing Category” - Gold Award
  • HOT Alliance voted the Most Trusted Used Car Website for 4 Consecutive Years (2017-2020
  • 2018
  • Future Commerce Awards “Best Business Model” - Gold Award
  • Outstanding Enterprise Manager Association 14th Golden Torch Awards “Excellent Enterprises” and “Annual Innovative Design”
  • Golden Merchant Award for “Outstanding Businessman”
  • 2017
  • Global Views Monthly “Five-Star Service Award: Car Rental Category” - Grand Prize
  • 2016
  • CommonWealth Magazine Top 650 Service Enterprises - Ranked 139th
  • 30 Magazine Young Generation Brand Survey “Most Frequently Used Brand” and “Most Desired Brand” in Car Rental Category - First Place for 2 Consecutive Years (2014-2016)
  • Reader’s Digest Trusted Brand Survey “Car Rental Company Category” - Gold Award for 6 Consecutive Years (2011-2016)
20112015
  • 2015
  • National Enterprise Competitiveness Development Association 12th National Brand Yushan Awards “Outstanding Enterprise Category” - National Grand Prize
  • Future Commerce Awards “Best Tech Creativity” and “Best Process Management”
  • Commercial Times 4th Service Survey in Taiwan “Car Leasing Category” - Gold Award
  • 2014
  • Intelligent Transportation Society of Taiwan (ITS Taiwan) “Annual Intelligent Transportation Application Award”
  • Outstanding Enterprise Manager Association 16th Golden Peak Awards “Outstanding Enterprise Category”
  • Manager Today Magazine Power Brands Survey “Car Rental Service Category” - Grand Prize
  • CommonWealth Magazine Top 650 Service Enterprises - Ranked 135th
  • Common Health Magazine Reader’s Choice Healthy Brand - First Place for 4 Consecutive Years (2011-2014)
  • 2013
  • CommonWealth Magazine Top 650 Service Enterprises - Ranked 151st
  • 2012
  • Global Views Monthly “Five-Star Service Award: Car Rental Category” - Grand Prize
  • Parenting Magazine “2011 Family-Friendly Brand” - First Place
  • CommonWealth Magazine Top 500 Service Enterprises - Ranked 167th
20012010
  • 2010
  • 10th National Quality Gold Medal Award
  • CommonWealth Magazine Top 500 Service Enterprises - Ranked 162nd
  • 2009
  • CommonWealth Magazine Top 500 Service Enterprises - Ranked 173rd
  • 2008
  • Outstanding Enterprise Manager Association 7th Golden Torch Awards “Top Ten Potential Enterprises Category”
  • CommonWealth Magazine Top 500 Service Enterprises - Ranked 186th
  • Certified for ISO 9001 International Quality Management System for 3 Consecutive Years (2005-2008)
  • Maintained No. 1 Market Share in New Vehicle Rental Fleet for 7 Consecutive Years (2002-2008)
  • Awarded GSP (Good Service Practice) Certification for 2 Consecutive Years (2007-2008)
  • Management Magazine Ideal Brand Survey - First Place for 3 Consecutive Years (2006-2008)
  • 2007
  • GSP (Good Service Practice) Certified by the Ministry of Economic Affairs
  • CommonWealth Magazine Top 500 Service Enterprises - Ranked 233rd
  • 2006
  • CommonWealth Magazine Top 500 Service Enterprises - Ranked 253rd
  • 2001
  • 5th Annual Service Gold Medal Satisfaction Award of the R.O.C.